Meet the BMC Staff

From Left: Dana Treidel, Bruce Treidel, Randy Newbury, Sarah DeShan, Albert Norasing, Jessica Bardelli


Bruce Treidel: Owner, Managing Director, & Head Technician

Bruce founded BMC in 1984. He holds a Bachelor of Science degree in Music Education. He has been actively participating in music education, both public and private since 1972. Through his unique perspective, he has been able to create an organization that places a strong emphasis on the needs of the student musician. Bruce’s background includes more than 30 years of musical instrument repair and rebuilding. He is a strong advocate for the benefits of music in education. Bruce’s main instrument is the trumpet and he is proficient in nearly all the instruments offered in the store. His experience as a public school teacher has been invaluable in the development and direction of BMC.

“Music is such an important part of our lives.  We are exposed to it from the moment we are born until the moment we pass away.  We use it while we get ready in the morning, to change our mood, to get ready for sports, to help us to relax and much more.  A stronger appreciation of music enhances our lives each and every day.”

Dana Treidel: Customer Service Director, Print Music Specialist

Dana is in charge of the sheet music and gift inventory at BMC, as well as maintaining the level of professional, friendly customer service you have come to expect from BMC.  Over the last 30 years, she has been involved in customer service and has developed a strong background in both corporate and small business environments. Through her expertise in printed music and product knowledge, she adds a valuable dimension to BMC. Dana is a member of RPMDA (Retail Print Music Dealers Association) and maintains close relationships with all the major music publishers. She is the person to call on if you are looking for print music assistance, and if she doesn’t know the answer she knows who to ask. Dana also coordinates special projects for BMC. She is the one to speak to if you want a special musically themed party for your child or are looking for that musically themed gift. Many of the local public and private music educators find her an invaluable resource.

“I love seeing how far our former students have gone in their lives. We have students that have become research scientists helping to cure diseases and others who are professional musicians and everything in between.”

From Left: Albert Norasing, Jessica Bardelli, Sarah DeShan, and Randal Newbury

Jessica Bardelli: Director of Sales, Social Media Manager, & Director of School Services

Jessica began her career with BMC in 2002. She has been an instructor and an educational consultant, and after a brief move to Charlotte, NC, has returned to the store as the Director of Sales and School Services. Jessica is responsible for all contact with schools at BMC, inside and outside sales, and in-store marketing. Jessica began playing the clarinet in 1991 and has since become accomplished in all woodwind instruments as well as piano. When she’s not visiting local schools or re-arranging the store, Jessica enjoys singing with her church choir, playing and singing with Crosstown band, and traveling. She is happiest when sharing her love of music with all of her customers and educators!

Albert Norasing: Sales Consultant, Web Master, & Technician

Albert joined the BMC team in 2008 as an instructor and has since become a member of the sales team. He is responsible for web maintenance and marketing, along with in-store sales and floor design.  On the sales team, Albert is considered the fretted-instrument expert.  As far as the IT is concerned, Albert is the computer-whiz behind servicing the store's computers, maintaining the website, and creating digital graphics for BMC. His enthusiasm and sense of humor make him an entertaining, yet knowledgeable member of the staff. In his spare time, he plays on his guitars, ukulele, and charango; leads a (small) pack of huskies; and enjoys training in mixed martial arts.

Sarah DeShan: Lesson Coordinator, School Services Consultant, & Technician

Sarah joined the BMC team in 2009. She is the lesson coordinator and one of our piano instructors, as well as a member of the School Services division. Her responsibilities include managing the weekly lesson schedule, working with BMC teachers to develop and promote exciting summer group programs (check them out on our website:, visiting local schools to coordinate with music teachers, doing some instrument repair, and teaching piano to her awesome students! Sarah started playing the piano when she was 7, and she also plays tenor saxophone and sings. She loves being a part of the music community, and her future goals are to continue playing, teaching, and learning music for as long as possible!


Great prices...Great Selection...Great Service!

Welcome to Bethel Music Center's Online Music Store: Musicians Serving Musicians Since 1984!

Dealing with BMC "the Music Source" is the next best thing to walking into a music store. Our knowledgeable sales staff is here to help with your specific needs. Consider BMC as your hometown music store on the web. Our online musical instrument store serves musicians of all ages and playing levels.

Purchase new & used musical instruments at great prices!

BMC carries saxophones, flutes, trumpets, clarinets, guitars, trombones, violins and much more!Bethel Music Center is a certified dealer of Yamaha Musical Instruments, Selmer Musical Instruments, and Dean Guitars, along with several other high-quality manufacturers. BMC proudly serves the greater Danbury, CT area including Fairfield County, Litchfield County, and Putnam County. Take music lessons at Bethel Music Center! We offer lessons on nearly every instrument you could want to play. Band directors, orchestra directors, choir directors and general music teachers from anywhere in the USA can take advantage of BMC's School Services program. Music educators can receive special school pricing on their band instruments, orchestral strings, music accessories, general music supplies, and sheet music. Also check out our NAPBIRT-certified repair center! Bethel Music Center's musical instrument repair technicians will make sure your instrument is in perfect playing condition. Please give us a call (203-792-4304) or email us ( with any questions you may have: you'll always receive the warm, friendly, and knowledgeable service our long-time customers have come to expect.

Looking for that perfect musical instrument but don't want to pay a fortune for it? We carry instruments from some of the best-known names in the music industry. We offer quality instruments that have the quality and playability that even the most demanding professional is looking for, in a price range even the beginning player can afford.  BMC is dedicated to the needs of students of all ages. We can assist you with your first musical instrument needs through the exacting requirements of the professional. If you already know what you are looking for or need help choosing any of our new & used musical instruments or accessories from our online store, please contact us at 800-276-7974 and we'll be happy to have our experts help you.Please browse through our selection of new & used musical instruments for sale. We carry baritone horns, bassoons, cellos, clarinets, cornets, flutes, flugelhorns, French horns, oboes, piccolos, saxophones, trombones, trumpets, violas, violins, brass, woodwind, string, band, jazz instruments and more! We've got everything you could want, including Pro Audio Equipment, and accessories and care products to enhance and protect your selection through the years. Our products are Yamaha Instruments, Selmer, Vincent Bach, Meisel, Ludwig, Musser, Zildjian percussion instruments, and other major manufacturers. You can depend on us for quality and excellence at fair prices.

Here's what people are saying about us:

"I do want to say that throughout the years working with BMC, EVERYONE I have dealt with has been the friendliest and most cooperative business person I could hope to meet. Thank you one and all for your positive outlook on all things musical!" - Sue Cryan, Music Educator, Hartford CT

"Thank you so much for fixing my student’s flute yesterday. I really didn’t expect an on-the-spot repair, and apologize for even mentioning the possibility. As I stood there, it became clear it me that you had a very full plate of responsibility yesterday afternoon. Most people would not have been able to extend the time and attention you provided me with absolutely no notice. I just wanted to let you know that I deeply appreciate this". - Richard Wyton, Band Director, Cider Mill School Wilton, CT

“I have found Bethel Music to be tops in repairs and service. I have worked with them for over 14 years. Great service and quality equipment.” - Tom Miner, Band Director

“For many years our New Fairfield instrumental students have enjoyed the fair prices, good instrument advice, in-house quality repairs and full pick-up & delivery service that Bethel Music Center provides. I especially like the Buy-Back program!” - Diane King, Band Director, New Fairfield CT